Senior Golf Professional

About Viya:

Viya is the UAE’s leading golf and hospitality management group, operating a portfolio of championship golf courses, award-winning restaurants, premium leisure and recreation facilities, innovative entertainment concepts, and digital platforms. Since launching Emirates Golf Club in 1988, the region’s first all-grass course, the group has expanded to include Dubai Creek Golf & Yacht Club, Jumeirah Golf Estates, Yas Links Abu Dhabi, Saadiyat Beach Golf Club, Yas Acres Golf & Country Club, Topgolf Dubai, Tiger Strikes, and recreation brands such as Viya Fit and Viya Padel.

As part of wasl Hospitality & Leisure, Viya is recognised as a guardian of golfing heritage and a leader in modern hospitality. Its operations are underpinned by the Viya App, a loyalty-driven platform that integrates bookings, rewards, and spendable benefits across the portfolio. Dedicated to innovation, sustainability, and excellence, Viya connects communities to extraordinary experiences and continues to shape Dubai and the UAE as global destinations for sport, leisure, and lifestyle.

Position                    :                       SENIOR GOLF PROFESSIONAL

Department             :                         ACADEMY

Reports To                :                       DIRECTOR OF GOLF                            

Purpose and Scope of Position

The Senior Golf Professional is responsible for delivering world-class golf coaching and academy services while supporting the Head Academy Professional in the overall operation and development of the Golf Academy. The role ensures exceptional member and guest experiences through high-quality instruction, academy programme management, retail support, and operational excellence.

The Senior Golf Professional will act as a role model within the Academy, promoting the game of golf, enhancing player development programmes, and contributing to the achievement of the club's strategic and commercial objectives.

Main Duties & Responsibilities

Golf Coaching & Academy Services

• Deliver individual and group coaching sessions to members, guests, juniors, ladies, and corporate clients.
• Develop personalized coaching programmes tailored to individual player goals and abilities.
• Utilize modern coaching technologies, video analysis, and performance tracking systems.
• Lead and support junior development programmes, ladies' academies, beginner programmes, and elite player pathways.
• Conduct golf clinics, coaching camps, and special academy events.
• Promote participation in academy programmes and coaching services.

Academy Operations

• Support the Head Academy Professional in the daily operation and management of the Golf Academy.
• Assist in developing coaching schedules, lesson programmes, and academy initiatives.
• Ensure academy facilities, equipment, and teaching areas are maintained to the highest standards.
• Assist with budgeting, planning, and achieving academy revenue targets.
• Monitor coaching performance and contribute to continuous programme improvement.

Member & Guest Experience

• Deliver exceptional customer service at all times.
• Build strong relationships with members and guests.
• Support member engagement and retention through coaching programmes and golf events.
• Promote the club as a premier golfing destination.

Golf Operations Support

• Assist Golf Operations, Pro Shop, Membership Services, and Outside Operations teams when required.
• Support club competitions, golf events, and tournaments.
• Assist in the delivery of club initiatives and promotional activities.
• Provide leadership and support to junior golf professionals and golf operations colleagues.

Retail & Revenue Generation

• Promote and support retail sales within the Pro Shop.
• Upsell coaching programmes, academy services, memberships, and club products.
• Assist with inventory management and product selection relevant to coaching and academy operations.
• Contribute to achieving academy and retail revenue objectives.

Ancillary Duties

• Participate in club committees, projects, and colleague engagement initiatives.
• Support environmental, sports, food, and social committees as required.
• Act as a Fire Marshal, First Aider, or other designated safety representative when trained.
• Contribute to the continuous improvement of club operations and member services.

Quality Responsibilities

• Demonstrate and promote Dubai Golf's Mission, Vision, and Values.
• Consistently apply the 4 Service Steps when serving internal and external customers.
• Maintain the highest standards of professionalism and customer service.

IT Security Awareness

• Read, understand, and comply with all applicable Information Security Policies and Procedures.
• Cooperate with Internal and External Audit teams when required.
• Attend Information Security Awareness training sessions.
• Report any actual or suspected Information Security incidents immediately to the IT Service Desk.

Minimum Qualifications Required

Essential

• Fully qualified PGA Professional and member of a recognised PGA organisation.
• Minimum 5 years' experience as a Golf Professional within a golf club, academy, or resort environment.
• Proven experience delivering coaching programmes across all player levels.
• Excellent communication and presentation skills.
• Strong customer service orientation.
• Good understanding of golf operations and academy management.

Desirable

• TrackMan, Foresight, or equivalent coaching technology certification.
• Junior coaching certification.
• Tournament operations experience.
• Experience within a luxury golf club or resort environment.

Supportive Skills

• Strong leadership and mentoring abilities.
• Commercial awareness and revenue-generation mindset.
• Excellent interpersonal and relationship-building skills.
• Professional appearance and presentation.
• Strong organisational and planning skills.
• Team player with a positive attitude.
• Proficiency in Microsoft Office applications and golf management systems.

Powered by People, United by Passion

Viya is proud to have a thriving, multicultural workforce representing over 80 nationalities, including both Emiratis and expatriates, who bring diverse perspectives, skills, and experiences to our organisation. Our people are at the heart of everything we do, and we foster a culture built on teamwork, passion, and excellence, where every individual is encouraged to grow and contribute to our shared success.