About Viya:

Viya is the UAE’s leading golf and hospitality management group, operating a portfolio of championship golf courses, award-winning restaurants, premium leisure and recreation facilities, innovative entertainment concepts, and digital platforms. Since launching Emirates Golf Club in 1988, the region’s first all-grass course, the group has expanded to include Dubai Creek Golf & Yacht Club, Jumeirah Golf Estates, Yas Links Abu Dhabi, Saadiyat Beach Golf Club, Yas Acres Golf & Country Club, Topgolf Dubai, Tiger Strikes, and recreation brands such as Viya Fit and Viya Padel.

As part of wasl Hospitality & Leisure, Viya is recognised as a guardian of golfing heritage and a leader in modern hospitality. Its operations are underpinned by the Viya App, a loyalty-driven platform that integrates bookings, rewards, and spendable benefits across the portfolio. Dedicated to innovation, sustainability, and excellence, Viya connects communities to extraordinary experiences and continues to shape Dubai and the UAE as global destinations for sport, leisure, and lifestyle.

JOB DESCRIPTION

Position                     :           Sales Executive 

Department               :           Viya Fit Fitness

Reports To                 :           Admin

Supervises                 :           NA

(Responsible For)                

Role Purpose

To drive membership sales and revenue growth for ViyaFit Mina Seyahi through high-volume proactive outreach, disciplined lead generation and effective conversion of prospects into long-term members. This is an activity-driven sales role with clear daily targets, central to a strong September as resident activity returns after summer.

Key Responsibilities

• Make a minimum of 60 outbound cold calls per day to prospective members.
• Book a minimum of 10 club tour appointments per day.
• Where 10 daily appointments cannot be booked, proactively conduct outreach and business-development sales (corporate, hotel guests, residential, partnerships and referrals) to generate additional business.
• Conduct club tours and consultations that convert prospects into members.
• Achieve monthly new-membership and revenue targets.
• Maintain accurate, up-to-date records of all activity, leads and pipeline in the CRM.
• Follow up promptly on all enquiries, referrals and digital leads.
• Support member onboarding to reduce early churn and drive referrals.
• Complete a structured handover from the outgoing Sales Executive (Jan).

Key Performance Indicators (KPIs)

This is a target-driven role measured against clear daily, weekly and monthly KPIs. Daily activity targets are non-negotiable; where appointment targets cannot be met, the shortfall must be replaced with proactive outreach and business-development activity.

Requirements & Experience

• Minimum two years' sales experience, ideally in fitness, hospitality or wellness.
• Proven track record of hitting high-volume activity and revenue targets.
• Confident, resilient cold-caller comfortable with daily outbound targets.
• Excellent spoken and written English; strong communication and CRM skills.
• UAE experience advantageous; female candidates preferred.

Behaviours & Values

• High-activity, self-motivated and target-driven — owns the daily numbers.
• Resilient and proactive: turns missed appointment targets into outreach opportunities.
• Consultative seller who represents the premium ViyaFit brand with energy and professionalism.
• Organised and disciplined with follow-up and CRM discipline.

Powered by People, United by Passion

Viya is proud to have a thriving, multicultural workforce representing over 80 nationalities, including both Emiratis and expatriates, who bring diverse perspectives, skills, and experiences to our organisation. Our people are at the heart of everything we do, and we foster a culture built on teamwork, passion, and excellence, where every individual is encouraged to grow and contribute to our shared success.