Marketing Executive

About Viya:

Viya is the UAE’s leading golf and hospitality management group, operating a portfolio of championship golf courses, award-winning restaurants, premium leisure and recreation facilities, innovative entertainment concepts, and digital platforms. Since launching Emirates Golf Club in 1988, the region’s first all-grass course, the group has expanded to include Dubai Creek Golf & Yacht Club, Jumeirah Golf Estates, Yas Links Abu Dhabi, Saadiyat Beach Golf Club, Yas Acres Golf & Country Club, Topgolf Dubai, Tiger Strikes, and recreation brands such as Viya Fit and Viya Padel.

As part of wasl Hospitality & Leisure, Viya is recognised as a guardian of golfing heritage and a leader in modern hospitality. Its operations are underpinned by the Viya App, a loyalty-driven platform that integrates bookings, rewards, and spendable benefits across the portfolio. Dedicated to innovation, sustainability, and excellence, Viya connects communities to extraordinary experiences and continues to shape Dubai and the UAE as global destinations for sport, leisure, and lifestyle.

Position : Marketing Executive

Department : Marketing & Communications – Viya Golf

Reports To : Marketing Manager

Job Purpose :

To support and create commercially-led and memorable marketing campaigns that follow the overall strategy in line with departmental and club standards at Viya Golf Abu Dhabi, in order to grow our brands, gain more leads and drive revenue across the business. The role will maintain a particular focus on Food & Beverage operations and the Golf Clubs entities at the Viya Golf.

1. Main Duties:

1.1 Report to Marketing Manager – responsible for the day-to-day delivery of marketing for outlets and events, focusing on increasing marketing penetration and awareness and revenue growth.

1.2 With an eye for detail, creativity and sales calls to action, support in the management of the Viya Golf brand and that of its products, helping to deliver strong brand and revenue growth.

1.3 Help to deliver the operational, branding and marketing plan for areas of responsibility, while taking the lead on day-to-day project management of marketing activities.

1.4 Responsible for keeping allocated social media accounts active and engaging, with strong calls to action; including, but not limited to Facebook, Twitter, Instagram, whilst keeping updated with the latest trends to continuously develop and expand the social media presence.

1.5 Liaise with the PR Agency and press to assure the correct publicity comes out.

1.6 Use initiative and benchmarking to produce ideas for live activations and promotions, adhering to the brand guidelines at all times.

1.7 Close liaison with other departments within the club to ensure that promotions and key messages are communicated in a timely and efficient manner.

1.8 Briefing in artworks to Viya Golf Publishing, working with the designers to create artworks in various sizes and styles. Assist the

designers in generating new ideas and designs for artworks.

1.9 Provide other support to the Head of Marketing Communications and Managers - Marcom as and when required.

1.10 Produce reports for all activities undertaken with reference to measurement and ROI where appropriate. Including maintaining and reviewing plans for key campaigns.

1.11 Responsible for the update and management of the outlets and promotions on the website, in addition to branded emails to members and visitors to the club.

1.12 Coordinate video and photo shoots at locations.

1.13 Responsible for maintaining and update Content Calendars for all social media profiles including monitoring four WhatsApp groups that are set up for generating content. Updating social media as and when is required (including out of office hours).

1.14 Presence and involvement may be required at PR events and Meetings.

1.18Control the marketing share drive for designated outlets and business areas, keeping files and reports up to date.

2. Ancillary Duties:

In line with Viya Golf’s goal of continuous improvement, you may be requested to participate in various extra activities contributing towards individuals and organizational growth, as well as attending any meeting, training or seminars to help develop yourself and the club.

3. Quality Responsibilities:

Aware of Dubai Golf / Viya Golf Mission, Vision and Values. Will be responsible to apply the 4 Service Steps throughout serving internal and external customers.

4. IT Security Awareness:

1. Read, Understand and comply with all applicable Information Security Policies and procedures of wasl.

2. Co-operate, co-ordinate and share information with Internal/External Audit teams as appropriate and applicable.

3. Attend Information Security Awareness sessions conducted by the wasl IT Department.

4. All Information Security breaches, events, weaknesses, incidents (actual or suspected breaches) shall be immediately reported to the IT Service Desk.

5. Levels of Authority:

Prepared by: Marketing Manager

Approved by: Head of Marketing & Communications

POSITION: Marketing Executive

MINIMUM QUALIFICATIONS REQUIRED SUPPORTIVE SKILLS

Bachelor of any marketing or business field

with minimum of an internship in a similar

position Relevant qualifications/training in areas relevant to job description.

Good command of the English language and

other languages preferred Marketing experience in hospitality or tourism related industry is preferred

Excellent Computer skills, with great graphic

designing skills and Digital marketing

expertise

Pleasant, friendly and outgoing personality

Fluent in written and spoken English Experience of social media management

Id.No. - __________________________

Name : __________________________

Signature - _____________________________

Approved by:

_________________________________

Head of Marketing & Communications

Date: ____________________________

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Viya is proud to have a thriving, multicultural workforce representing over 80 nationalities, including both Emiratis and expatriates, who bring diverse perspectives, skills, and experiences to our organisation. Our people are at the heart of everything we do, and we foster a culture built on teamwork, passion, and excellence, where every individual is encouraged to grow and contribute to our shared success.