About Viya:

Viya is the UAE’s leading golf and hospitality management group, operating a portfolio of championship golf courses, award-winning restaurants, premium leisure and recreation facilities, innovative entertainment concepts, and digital platforms. Since launching Emirates Golf Club in 1988, the region’s first all-grass course, the group has expanded to include Dubai Creek Golf & Yacht Club, Jumeirah Golf Estates, Yas Links Abu Dhabi, Saadiyat Beach Golf Club, Yas Acres Golf & Country Club, Topgolf Dubai, Tiger Strikes, and recreation brands such as Viya Fit and Viya Padel.

As part of wasl Hospitality & Leisure, Viya is recognised as a guardian of golfing heritage and a leader in modern hospitality. Its operations are underpinned by the Viya App, a loyalty-driven platform that integrates bookings, rewards, and spendable benefits across the portfolio. Dedicated to innovation, sustainability, and excellence, Viya connects communities to extraordinary experiences and continues to shape Dubai and the UAE as global destinations for sport, leisure, and lifestyle.

JOB DESCRIPTION

Position                           :             Marketing Coordinator

Department                    :             Marketing & Communications – Dubai Golf

Reports To                      :             Marketing Manager

Supervises                      :             N/A

(Responsible For)                                                                  

Purpose and Scope of Position:           

To provide operational and administrative support to the Marketing & Communications Department. Support in the creation of distinctive, engaging and interactive marketing campaigns that follow the overall strategy in line with departmental and club standards at Dubai Golf in order to gain more leads and drive revenue. The role will be based at the Dubai Golf offices at Dubai Creek Golf & Yacht Club, with requirements to work on-site at Dubai Golf’s other locations at Emirates Golf Club and Jumeirah Golf Estates.

1. Main Duties:

1. 1. Report to Assistant Digital Marketing Manager, providing support for everything related to digital and wider marketing campaigns for all DG Clubs.

1. 2. Control the administration system for Sales & Marketing, keeping files and reports up to date, including raising PR’s/LPO’s and invoices, media information packs, stationary, etc.

1. 3. Helping to keep social media accounts active and engaging while using management platforms such as Later, Hootsuite and Sprinklr.

1. 4. Support in the implementation of short to long terms strategies, helping to create videography/photography. Creation of various collateral designs using Adobe programs.

1. 5. Help to create EDMs using MailChimp while continuously building up email database

1. 6. Support in the production of weekly and monthly reports on marketing analytics and turn the data into readable information that shows clear conclusions.

1. 7. Help to drive further traffic to the website through the effective use of SEO and Google AdWords

1. 8. Use initiative and benchmarking to produce ideas for club events and promotions, sharing information with managers, and develop relevant online and offline flyers, advertisements and other promotional materials, dealing with IHP, external agencies and media where required adhering to the brand guidelines at all times.

1. 9.   Close liaison with other departments within the club to ensure that promotions and key messages are communicated in a timely and efficient manner. Ensure all on-site Club marketing materials are neat, tidy and up-to-date.

1. 10. Where required, briefing in promotions and menus to IHP, working with the designers to create artworks in various sizes and styles. Assist the designers in generating new ideas and designs for artworks.

1. 11. Provide wider support to the Head of Marketing Communications and Marcom team as and when required.

1. 12.  Produce monthly press information regarding events taking place at the club and communicate information to key stakeholders.

1. 13.  Produce reports for all activities undertaken with reference to measurement and ROI where appropriate.

1. 14. Support in the management, upkeep and any enhancements to the Dubai Golf website, including assisting in creating the requirements for the RFP, analyzing the current website and the execution of the design and implementation of the new website.

1. 15.  Support in the development, relaunch and day-today management and marketing of the Golf Central booking App and the Dubai Golf member App, while also providing support where necessary on the development, launch and management of the Wasl App.

1. 16. Coordinate film and photo shoot requests at the club with all departments concerned, to ensure that we maximum revenue from commercial shoots and achieve maximum exposure from tourism related opportunities, managing the logistics on the day of the shoot, plus keeping records in accordance with company guidelines and contracts.

1. 17.  Maintain the database and CRM system, with relevant guest contact details, ensuring that records are kept up to date and that information is communicated to the right target markets at the right time, in the right way.

1. 18.  Ensure that all Front of House areas are kept up to date and stocked with all relevant club materials and literature, in coordination with reception; aiming to streamline and transition from printed collateral to digital wherever possible.

1. 19. Ensure that all relevant areas of the website including member’s zone are kept up to date.

1. 20. Responsibility for helping to update clubs social media sites including, but not limited to Facebook, Twitter, Instagram, Pinterest whilst keeping updated with the latest trends to continuously develop and expand the social media presence.

1. 21. Responsible for maintaining and update Content Calendars for all social media profiles including monitoring the WhatsApp groups that are set up for generating content.  Updating social media as and when is required (including out of office hours).

1. 22. Presence and involvement may be required at PR events and/or golf tournaments and

      Meetings, as per direction from department head, including photography and invitation

      requirements.

2. Ancillary Duties:

In line with the Club’s strive for continuous improvement, you may be requested to participate in various extra activities contributing towards individuals and organizational growth, as well as attending any meeting, training or seminars to help develop yourself and the club.

3. Quality Responsibilities:

Aware of Dubai Golf Mission, Vision and Values. Will be responsible to apply the 4 Service Steps throughout serving internal and external customers.

 4. IT Security Awareness:

 1.   Read, Understand and comply with all applicable Information Security Policies and                 procedures of wasl.

2.  Co-operate, co-ordinate and share information with Internal/External Audit teams as             appropriate and applicable.

3.   Attend Information Security Awareness sessions conducted by the wasl IT Department.

4. All Information Security breaches, events, weaknesses, incidents (actual or suspected breaches) shall be immediately reported to the IT Service Desk.

     5.     Levels of Authority:

Prepared by:            Head of Marketing & Communications                                       

Approved by:           Chief Executive Officer                          

POSITION: Marketing Coordinator

Id.No. - __________________________

Name :   __________________________

Signature - _____________________________

Approved by:

_________________________________­­­

 Head of Marketing & Communications

Date: ____________________________

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Viya is proud to have a thriving, multicultural workforce representing over 80 nationalities, including both Emiratis and expatriates, who bring diverse perspectives, skills, and experiences to our organisation. Our people are at the heart of everything we do, and we foster a culture built on teamwork, passion, and excellence, where every individual is encouraged to grow and contribute to our shared success.