Assistant Marketing Manager

About Viya:

Viya is the UAE’s leading golf and hospitality management group, operating a portfolio of championship golf courses, award-winning restaurants, premium leisure and recreation facilities, innovative entertainment concepts, and digital platforms. Since launching Emirates Golf Club in 1988, the region’s first all-grass course, the group has expanded to include Dubai Creek Golf & Yacht Club, Jumeirah Golf Estates, Yas Links Abu Dhabi, Saadiyat Beach Golf Club, Yas Acres Golf & Country Club, Topgolf Dubai, Tiger Strikes, and recreation brands such as Viya Fit and Viya Padel.

As part of wasl Hospitality & Leisure, Viya is recognised as a guardian of golfing heritage and a leader in modern hospitality. Its operations are underpinned by the Viya App, a loyalty-driven platform that integrates bookings, rewards, and spendable benefits across the portfolio. Dedicated to innovation, sustainability, and excellence, Viya connects communities to extraordinary experiences and continues to shape Dubai and the UAE as global destinations for sport, leisure, and lifestyle.

The Assistant Marketing Manager will support the marketing strategy and day to day execution across the Aldar F&B portfolio, including Yas Links Abu Dhabi, Yas Acres Golf and Country Club and Saadiyat Beach Golf Club. The role is responsible for delivering commercially driven marketing activity that increases restaurant covers, builds venue awareness and strengthens the positioning of each property as a leading lifestyle and dining destination.

Working closely with venue management, operations teams and the wider marketing department, the Assistant Marketing Manager will ensure campaigns are planned, executed and measured effectively across digital, social, partnerships and on site activations.

Key Responsibilities

Campaign Planning and Execution
• Support the development and execution of marketing campaigns across Aldar F&B venues
• Coordinate seasonal campaigns, promotions, launches and dining events
• Ensure campaigns are delivered on time and aligned with commercial objectives

Content and Digital Marketing
• Manage content planning across social media channels and digital platforms
• Work with the creative team to produce high quality content including photography, video and promotional assets
• Ensure consistent brand presentation across all marketing materials

Venue and Event Marketing
• Support marketing activity for restaurant concepts, themed nights and special events
• Collaborate with operations teams to create engaging guest experiences that translate into strong marketing moments
• Assist with guest lists, influencer visits and media invitations where relevant

Partnerships and Community Engagement
• Identify partnership opportunities with relevant brands, communities and female focused networks to broaden the audience base
• Support collaborations that increase visibility and attract new guests to the venues

Performance Tracking and Reporting
• Monitor campaign performance across digital channels and provide regular reporting
• Track reservations, covers and campaign performance to ensure marketing activity is delivering measurable results
• Provide insights and recommendations to improve campaign effectiveness

Internal Coordination
• Act as the key marketing liaison between the Abu Dhabi venues and the central marketing team
• Ensure marketing requests from the venues are prioritised, briefed correctly and delivered efficiently
• Maintain clear communication with operations teams to align marketing with business priorities

Candidate Profile
• 4 to 6 years of marketing experience, ideally within hospitality, F&B or lifestyle brands
• Strong understanding of social media, digital marketing and campaign execution
• Experience working closely with operations teams in a fast paced environment
• Highly organised with strong project management skills
• Commercially minded with a clear understanding of how marketing drives revenue
• Strong written and verbal communication skills

Success in this role will be measured by increased venue visibility, stronger campaign execution, growth in reservations and covers, and the successful delivery of marketing initiatives that position Aldar F&B venues as leading lifestyle destinations in Abu Dhabi.

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Viya is proud to have a thriving, multicultural workforce representing over 80 nationalities, including both Emiratis and expatriates, who bring diverse perspectives, skills, and experiences to our organisation. Our people are at the heart of everything we do, and we foster a culture built on teamwork, passion, and excellence, where every individual is encouraged to grow and contribute to our shared success.